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ASAP. Our team is built to take over accounts and get up to speed within a few days. We will need to confirm access to key accounts, schedule / execute an onboarding & launch. All of that can be done within a 2-3 day window.
We don't look at Google Ads as our only tool for driving business growth. We can build creative, analyze LTV & customer cohort data, make CRO suggestions, all knowing that sometimes the biggest impact we can have exists outside of the Google Ads ecosphere.
Yes. You will own 100% of your ad account and we will never withhold any data from your prevue.
We usually look at multiple models within our Google Ads platform (data-driven, first/last click) to make assumptions about what part of the funnel our contribution is coming. We also look at 3rd party platforms to help best understand where to spend the next incremental $$.
We usually use a combination of in-platform + Google Analytics to evaluate performance, with the caveat that we will use whatever our partner prefers. That may include a 3rd party platform and it may not, clients discretion.
You can expect us to over-communicate our plans and actions, deep dive into every facet of your business and execute our 90 day roadmap to the best of our ability.
Both. We have a major clients in both areas and would consider ourselves expects in the nuances of each.
Usually, we communicate day to day through Slack channels and email, with a weekly recap call on performance & learnings.
We have custom builds for all reporting, fitting into what you currently use or creating Data Studios to showcase our reports. We report on performance, changes, learnings and next steps with an emphasis on what we learned each week.
We've built huge teams, we've worked with every vertical and client size but most importantly, we've only hired A players. The Banfana team are seasoned Google Ads media buyers that will bend over backwards to help your business scale.
