𝗗𝗮𝘁𝗮𝗙𝗲𝗲𝗱𝗪𝗮𝘁𝗰𝗵 + 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀: Our Guide To Building Custom Product Feeds ⭐

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Why is customizing your feed important? 🤔

If I can use an analogy here: a shopping feed is like the engine in your car & how you segment campaigns is the body of the car. You can have a super sleek frame but if you’re engine stinks, your car will only go so fast and so far 🚙

Here is a little more information on how you can use a provider like DataFeedWatch by Cart.com to update your product feed:

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𝗖𝘂𝘀𝘁𝗼𝗺 𝗟𝗮𝗯𝗲𝗹𝘀 + 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻

Our favorite way to segment our Shopping campaigns is to use custom labels to either separate products by profit margin or performance tiers. You can also segment by seasonality or inventory.

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𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗧𝗶𝘁𝗹𝗲𝘀

Use your search terms report in Search, Shopping & Performance Max to figure out which keywords you’re winning on.Look at your product reviews to see what your customers are saying. What keywords are they using when they review the product?Take those phrases / keywords and plug them into your product titles.Shopify title - "Sun Cream Body SPF30" 👎Updated Product Title -"Dr. Sturm’s Sun Cream - SPF50 - Anti-Aging & Hydrating Sun Serum - UVA / UAB Protection" 👍

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𝗜𝗺𝗮𝗴𝗲 𝗧𝗲𝘀𝘁𝗶𝗻𝗴

Often overlooked, image testing can be a great way to standout in an auction. Changing up the background color, adding in a lifestyle image, can help go a long way to increasing CTR.One time we went as far as using cats to hold our products against a pink background. That didn't work so well BUT we test everything around here 😹Image testing is easy to do with DataFeedWatch.

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𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗧𝘆𝗽𝗲

Going beyond the broader Google Product Categories, Product Type allows for 2 things:- Customize your category to help you better segment your products- Tell Google in further detail what category you want to appear

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𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻𝘀

‍Kirk Williams with Zato PPC Marketing describes this really well in his recent video on all things Performance Max.His advice is to go to chatGPT to rewrite your descriptions. Take your on-site product description, tell chatGPT who your target audience is and then prompt it to rewrite your description in a way that follows this example “write a product description to target wealthy outdoor enthusiasts from Midwest and include a fun story…”

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𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻

Product Feed customization is amazing when used to the fullest extent! And DataFeedWatch makes it easy.

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I hope you found this guide helpful and as always,

happy testing 🐼