If you have Klaviyo and you're running Google Ads, make sure you have this integration set-up 👇
One of the easiest ways to improve your performance in Google Ads is by using your own 1p data.
Why Customer Lists Matter:
- Boost in-platform signals.
- Re-engage with past customers.
- Audience exclusions.
Klaviyo makes this so easy...
In a few short steps, you can have lists for:
▶ New purchasers (great for upsells)
▶ Lapsed purchasers (great for re-engagement)
▶ High LTV customers (great for signals & lookalikes)
I've linked the integration article here - https://www.klaviyo.com/product/whats-new/google-ads
Happy testing 🎷