If you have Klaviyo and you're running Google Ads, make sure you have this integration set-up π
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One of the easiest ways to improve your performance in Google Ads is by using your own 1p data.
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Why Customer Lists Matter:
- Boost in-platform signals.
- Re-engage with past customers.
- Audience exclusions.
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Klaviyo makes this so easy...
In a few short steps, you can have lists for:
βΆ New purchasers (great for upsells)
βΆ Lapsed purchasers (great for re-engagement)
βΆ High LTV customers (great for signals & lookalikes)
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I've linked the integration article here - https://www.klaviyo.com/product/whats-new/google-ads
Happy testing π·
