Shopify recently released Shopify Audiences v2.2 ⚡

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We're testing these audiences at Banfana in Demand Gen, Performance Max & YouTube Ads with some strong results and thought it would be helpful to share.

Let's run through the long list of benefits these audiences can give you as an advertiser...

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How it works:

Shopify Audiences gather the data from all their "participating" merchants & develop audience lists to drive better ad performance.

Shopify Audiences is product that claims to "cut customer acquisition costs in half" while helping you find new customers.

The Shopify algorithms "match buyer intent with the unique attributes of your store to create a list of potential customers.

Audience lists are based on how likely buyers are to purchase from your store.

"As it relates to Google Ads, the prospecting seed list is refreshed every 1-7 days with new, potential customers!

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How to implement:

First, you have to be a Shopify Plus merchant to access these audiences at the moment.

Second, you have to install the Shopify Audiences app and connect it to your marketing channels (Google, Meta, Criteo, Snapchat, Pinterest).Once you've done that you can begin to access the wide world of Shopify audience lists.

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How we're using it:

We're testing Shopify Audiences in campaigns like YouTube & Demand Gen to help drive new customer acquisition. We're also adding them to our Performance Max campaigns as an audience signal to target the right buyers.

Here is a link to help you with set-up.