6 weeks into our first test, I wanted to share with my network how we're thinking about TikTok Search as a channel, including the initial results we're seeing.Questions I hope to answer in this article:How does TikTok Search perform vs other paid channels? How do certain metrics like Cost Per Click or CPM compare to other search & social channels?What is the relative scale of TikTok Search compared to other paid channels?

Klaviyo + Google Ads integration makes life easy for auto-populating your customer lists. An often unforeseen obstacle in giving your campaigns the best segmentation and signals.

If you're a beauty brand who sells on 𝙐𝙡𝙩𝙖 𝙤𝙧 𝙎𝙚𝙥𝙝𝙤𝙧𝙖 and you're running Google Ads, I have a tip that can save you a lot of money ⚡️ TLDR: - Don't overspend on inflated brand cpcs - Reallocate spend to new customer focused campaigns